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Joshua Rozario – From Not Being Able to Afford a Shoe to Creating His Own Shoe Brand (#3) by Swami Venkataramani
Josh shares what went into bringing his shoe brand to life. Also plenty of shoe and styling tips for men.
Read on SubstackWe took the average-boring looking shoes and asked "What can we do to make it different & better?”
J. Rozario is an Austin, TX (USA)-based, family-owned boutique trailblazing men’s footwear brand focused on bold designs, quality craftsmanship, honest prices, and social change. We specialize in custom shoes and custom hand-painted patina shoes, created by some of the world’s award-winning and leading patina artists. Each pair is a masterpiece, crafted to reflect your unique style and personality.
At J.Rozario, we sell directly to you (our direct-to-consumer model) and every purchase makes a difference in the lives of less privileged children through our Buying One | Gifts One Program, made possible by your every purchase. Together, we can empower the next generation and inspire positive change.

Joshua Rozario
Founder & Creative Director, J.Rozario LLC.
Austin, TX (USA)
Founder's Corner
Meet Joshua Rozario, a visionary founder driven by his unwavering passion for men's dress shoes. Fueled by a desire to fill a void in the market, he embarked on a remarkable journey to create a brand that celebrates individuality and self-expression.
With a keen eye for quality craftsmanship, he founded the J. Rozario brand that embodies true style and reflects each wearer's unique personality. But Josh’s vision and personal journey extended beyond fashion; he knew the J.Rozario Brand could make a meaningful impact. That's why he introduced the Buying One | Gifts One Program.

Sole Pursuit: The Founder’s Purposeful Odyssey of Launching a Men’s Dress Shoe Brand

J.Rozario stands behind the quality of all of our products. Each item we make is meticulously thought out in-house by our team of passionate designers. We sell these products because we love them, we use them, and we want you to enjoy
them too. They are meant to elevate your outdoor experience and withstand all normal rugged wear and tear.
At J. Rozario, we stand behind the quality of all of our shoes. We take pride in our meticulously crafted shoes, utilizing premium materials and unwavering attention to detail. As shoe enthusiasts ourselves, we share our passion by offering you shoes of exceptional quality. Experience the enduring craftsmanship that brings
joy to each step you take, guaranteeing your utmost satisfaction.
Better Made
Better Materials
Better Styles
Better You
If for some reason, you are not 100% satisfied with your order, you are always welcome to take advantage of our 30 Days Returns Policy or Talk to our Customer Service Team at – [email protected]
ONE —
ONE
*Jones holding a pair of shoes he received as a gift as part of our Buying One I Gifts One Program

At J. Rozario, we are more than just a shoe brand. We are driven by a social conscience. With every pair of shoes you purchase, we make a positive difference by gifting a high-quality pair to a deserving child through our non-profit partnership in India. Rest assured, the cost is already included in our Honest Pricing Model. Join us in creating lasting change, one step at a time.
*Jones holding a pair of shoes he received as a gift as part of our Buying One I Gifts One Program
In Partnership With

My dad once told me...
"Son, you can tell a great deal about a man by the shoe he wears!"
-Joseph Rozario

Eliminating Middlemen, Saving you $$$!
Experience the advantage of our direct-to-consumer model. By cutting out middlemen, we offer honest prices and deliver exceptional craftsmanship directly to you. Our Buying One | Gifts One Program is fueled by our commitment to social change and an honest pricing model.

